Live funnelMy PT Conversion FunnelView project ↗A clearer path from interest to inquiry.
I build websites, landing pages, and thoughtful follow-up journeys for coaches and service businesses. Every piece has a purpose: help the right person understand your offer and take the next step.

A closer look at what I build.
Explore live funnels, a client website, a digital planner, and a lead magnet.
Live funnelMy PT Conversion FunnelView project ↗
Client websiteKirsten the NaturopathView project ↗
Sales funnelThrive Through MenopauseView project ↗
UI designMy Thrive PlannerView project ↗
Lead magnetThrive in Menopause EbookView project ↗Built around the next step.
Websites, funnels, ebooks, and print design—thoughtful work that helps an audience understand the offer and take the next step.

Kirsten the Naturopath
A website and connected menopause lead and sales journeys, from a free guide through email nurture to Thrive course options and consultations.

PT Conversion Audit
A five-part worksheet and funnel concept for gyms to find gaps between member interest and a personal training booking.
One connected customer journey.
Funnels
Lead magnets, sales pages, booking paths, checkout flows, and the pages between them.

Websites
Clear, responsive pages that explain your work and guide visitors toward an inquiry.

Email & automation
Delivery, nurture, and follow-up sequences tied to the action a visitor takes.

Visual design
Guides, workbooks, and graphics that feel consistent with the rest of your brand.

Useful tools should feel easy to use.
I design clear interfaces for dashboards, planners, forms, and customer journeys. The layout, labels, and next actions should help people understand where they are and what to do next.
- Responsive screens for desktop and mobile
- Clear navigation, forms, and progress views
- Consistent visual components that fit your brand

Design with the whole journey in mind.
My background in marketing and hands-on business ownership shapes how I work: make the offer clear, reduce friction, and make follow-up practical.
More about meFind the real next step
We start with the audience, the offer, and the action the page should make easy.
Build a consistent experience
Copy, design, mobile layout, and the surrounding flow should support the same decision.
Connect what happens after
Thank-you pages, guide delivery, booking, and email follow-up help the conversation continue.
Let’s make the next step clear.
Tell me what you’re building, where people are getting stuck, and what you want to happen next.
