Work with a reason behind it.

My PT Conversion Funnel

My live funnel invites gym owners to request a free PT Conversion Audit. It explains the gap between member interest and a personal training booking, then gives visitors a clear next step.

The offer

A free audit for gyms that already offer personal training.

The path

Landing page → audit request → opportunity to discuss the next step.

Built with

Systeme.io and a fitness-focused lead magnet.

Kirsten the Naturopath

Kirsten’s website and Health 4 Menopause guide bring education and support into one connected journey. The planned flow moves from a free resource and nurture emails into Thrive course options or a consultation.

The challenge

Make several offers easy to understand without sending visitors down disconnected paths.

My work

Website structure, funnel pages, free-guide opt-in and thank-you flow, email nurture planning, and Thrive course sales page direction. The ongoing project scope also includes course delivery and consultation booking.

Tools

Systeme.io, Canva, email automation

Image shown: full-page screenshot of Kirsten’s live homepage, captured October 2026. Scroll the preview to see the whole page. The client project is ongoing.

Health 4 Menopause

A menopause education funnel built around Kirsten’s free “Top 5 Ways to Thrive in Menopause” guide. It helps visitors understand their options and take a first step through the ebook opt-in.

The entry point

A free guide with a simple sign-up form.

The journey

Education and practical resources lead toward the Thrive programme or an individual consultation.

Build

Landing page structure, branded sections, and guide opt-in in Systeme.io.

Thrive Through Menopause

A long-form sales page that presents Kirsten’s structured menopause programme, its lessons and resources, client experiences, and two levels of support.

The offer

Ten core modules and a bonus module with practical learning and tools.

The decision

Clear routes to Thrive Essentials or Thrive Premium Support.

Build

Programme storytelling, offer sections, FAQs, and enrolment calls to action in Systeme.io.

Thrive in Menopause Ebook

A book-and-phone presentation for Kirsten’s “Top 5 Ways to Thrive in Menopause” guide. The warm botanical cover carries her message across print-style and mobile formats.

The purpose

Give visitors a clear visual introduction to Kirsten’s free menopause guide.

Design

Cover presentation, brand colour, typography, and device mockup.

My Thrive Planner

A companion dashboard for the Thrive journey that brings daily reflection, practical planning, and course progress into one place.

Experience

Daily check-ins, habit and progress views, weekly planning, meal inspiration, and lesson tracking.

Focus

Make the next supportive action easy to find and repeat.

PT Conversion Audit

A gym can have interested members and still lose them between the offer and a booking. This five-part audit concept helps identify gaps in offer clarity, visibility, booking, follow-up, and trust.

The idea

Use a useful worksheet as the entry point to a focused personal training funnel.

The path

Audit request → guide delivery → booking invitation → follow-up.

Scope

Strategy, lead magnet design, and funnel concept

This is a self-initiated concept, not a client result.

Fitness Sales Page Template

A ready-to-transfer sales page template for a fitness offer, shown with Body Composition Blueprint demo content. Its layout leads visitors from a clear promise through program details, proof, questions, and calls to action.

Includes

A live Systeme.io page design ready to transfer to a client account.

Best for

Fitness coaches, personal trainers, and body composition programs.

Price

$350 for the template transfer.

Preview content is an example; buyers can adapt the copy, imagery, and offer for their business.